Content Planning

Content Intelligence: How to Use AI to Power Your Content Strategy

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was…

1 day ago

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers…

2 weeks ago

What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve…

3 weeks ago

How to Write a Content Brief [Template + Examples]

I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer,…

3 weeks ago

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer…

3 weeks ago

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it…

3 weeks ago

How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small…

4 weeks ago

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark.…

4 weeks ago

What Are Content Managers, and How Do You Become One?

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling…

1 month ago

I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics…

1 month ago

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes…

1 month ago

Building the Right Foundation for Cornerstone Content — Here’s Everything I Know

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It…

2 months ago

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing…

2 months ago

The Ins-and-Outs of Content Optimization, Straight From a Marketer

Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages.…

2 months ago

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about…

2 months ago

What Is an Editorial Calendar? Your Guide to Building One [Examples + Templates]

I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference…

2 months ago

12 Editorial Skills You Need to Become a More Efficient Editor

I consider myself to be a good editor, but I only got to where I am today by practicing my…

3 months ago

Content Workflow: What Marketers Need to Know

The best content creators make it look easy, but behind every slick YouTube video and delightful blog post is a…

3 months ago

12 Benefits of Content Marketing [+ Examples]

As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is…

3 months ago

How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM)…

3 months ago