One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore…
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social…
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The…
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated…