I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I…
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with…
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics…
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while…
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip…
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this…
We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line,…
On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So…
Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing…
One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short…
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of…
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…
Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses…
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction…
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data…
In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going?…
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because…
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search…