Marketing Trends

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

If you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's…

4 months ago

How to plan a seasonal marketing campaign: A 5-step strategy

As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns…

5 months ago

The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]

From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash…

6 months ago

The Top Marketing Trends of 2025 & How They’ve Changed Since 2024 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of…

7 months ago

7 Brands That Got Inclusive Marketing Right

“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to…

7 months ago

Top Shopping Trends of 2024 & How They’ve Changed [New Data]

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a…

1 year ago

Marketing for the lulz

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of…

1 year ago

How Wistia earned absurd growth with two-pizza teams

Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is…

1 year ago

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized…

1 year ago

How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]

Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is…

1 year ago

Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art…

1 year ago