Marketing Trends

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

If you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's…

1 month ago

How to plan a seasonal marketing campaign: A 5-step strategy

As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns…

1 month ago

The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]

From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash…

2 months ago

The Top Marketing Trends of 2025 & How They’ve Changed Since 2024 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of…

4 months ago

7 Brands That Got Inclusive Marketing Right

“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to…

4 months ago

Top Shopping Trends of 2024 & How They’ve Changed [New Data]

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a…

10 months ago

Marketing for the lulz

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of…

10 months ago

How Wistia earned absurd growth with two-pizza teams

Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is…

10 months ago

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized…

11 months ago

How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]

Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is…

11 months ago

Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art…

11 months ago