I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can…
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you…
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to…
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what…
Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no…
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and…
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing…
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social…
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and…
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was…
Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts…