Opinions and observations

Warning: Unpopular SEO writing opinion

Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told…

7 months ago

LinkedIn Collaborative Articles — Worth It, Or Nope?

Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice”…

7 months ago

I’m the Original Content Goblin — and I Have Some Thoughts

“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My…

7 months ago

25 Things I’ve Learned After 25 Years In SEO

Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with…

7 months ago

Here’s The BIG Problem I Have With Yearly Blogging Trend Reports

Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into…

7 months ago