Paid social

TikTok launches Search Insights to help creators identify trending topics

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform.…

8 months ago

U.S. House passes bill forcing TikTok owner to divest or face nationwide ban

The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else…

8 months ago

Meta announces major updates to Advantage+ and Shopping Ads

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions,…

8 months ago

YouTube unveils 4 new features, including Tagged Product error notifications

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators…

8 months ago

TikTok announces major expansion to creator monetization program

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in…

8 months ago

Google unveils new ad tools and updates for mobile app developers

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit,…

8 months ago

TikTok reportedly developing new app to rival Instagram

TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to…

8 months ago

Microsoft Ads introduces faster and easier access to performance data

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…

8 months ago

Apple testing new tool for optimizing App Store ads

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to…

8 months ago

Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that…

8 months ago

Joe Biden supports bill to ban TikTok in the U.S.

Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week…

8 months ago

Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on…

8 months ago

Google Marketing Platform launches new API with enhanced capabilities

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties…

8 months ago

TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the…

9 months ago

Reddit pilots new tools to help brands boost engagement

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature,…

9 months ago

Google Ads now limits country-level location exclusions

Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the…

9 months ago

Google launches privacy-focused measurement tool for advertisers

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this…

9 months ago

No link between social media engagement and content readership, study finds

There is no clear connection between social media engagement and page views for news publishers, according to a new study.…

9 months ago

Microsoft unveils new tool to make cross-border advertising easier

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set…

9 months ago

LinkedIn restores service after global outage

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was…

9 months ago