PPC

Google Ads API version 16 is launching

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your…

10 months ago

Instagram expands Creator Marketplace to help brands find creators for ads

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The…

10 months ago

Google Ads’ ‘pushes’ Performance Max with new Call To Action

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see thewhen setting up…

10 months ago

Google Analytics 4 updates Advertising workspace to simplify reporting

Search Engine Land » PPC » Google Analytics 4 updates Advertising workspace to simplify reporting Google Analytics 4 is updating…

10 months ago

Google announces Performance Max updates – including Gemini integration

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come.…

10 months ago

Location targeting in Google Ads: Balancing automation and control

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management.…

10 months ago

Pinterest launches cooking series with shoppable experience

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is…

10 months ago