Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed…
It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected…
In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do…
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an…
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several…
Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known…
TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series.…
Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This…
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape…
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and…
Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search…
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling…
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was…
Google has removed the option to click “more” or “view all” under the local pack within the Google Search results.…
A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital…
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as…
Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos…
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching…