SEO

Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing…

1 year ago

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the…

1 year ago

Google releasing ambitious search quality enhancements in the March 2024 core update and multiple spam updates

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the…

1 year ago

Why information satisfaction is key to Google’s ranking algorithms

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed…

1 year ago

Google Business Profile websites are now redirected to Google Maps

It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected…

1 year ago

Repurposing content with AI: Streamlining blog roundups and skyscraper posts

In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do…

1 year ago

A/B testing and SEO: How to navigate pitfalls and maximize results

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an…

1 year ago

Shifts in data privacy are forcing a return to marketing fundamentals

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several…

1 year ago

Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024

Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known…

1 year ago

TikTok launches monthly trends round-up series, including content tips

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series.…

1 year ago

How one Google featured snippet is killing commercial list-based content

Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This…

1 year ago

How to identify and create content pillars that boost brand awareness

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape…

1 year ago

New Google structured data carousels (beta)

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and…

1 year ago

Google Chrome updates search suggestions

Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search…

1 year ago

This day in search marketing history: February 29

Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…

1 year ago

4 SEO tips to elevate the user experience

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…

1 year ago

3 reasons not to block GPTBot from crawling your site

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling…

1 year ago

7 reasons why your AI content sucks (and how to fix it)

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was…

1 year ago

Google removes option to see more local results in the search results

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results.…

1 year ago

How SMBs are approaching digital marketing in 2024

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital…

1 year ago