Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This…
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape…
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and…
Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search…
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling…
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was…
Google has removed the option to click “more” or “view all” under the local pack within the Google Search results.…
A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital…
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as…
Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos…
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching…
Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content…
In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products…
It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education,…
Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported.…
As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has…
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few…