SEO

3 reasons not to block GPTBot from crawling your site

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling…

1 year ago

7 reasons why your AI content sucks (and how to fix it)

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was…

1 year ago

Google removes option to see more local results in the search results

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results.…

1 year ago

How SMBs are approaching digital marketing in 2024

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital…

1 year ago

How to make your AI-generated content sound more human

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as…

1 year ago

A technical guide to video SEO

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos…

1 year ago

Lookback: Google Panda algorithm update launched 13 years ago

It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching…

1 year ago

Google: Don’t punish us for our success in Search

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made…

1 year ago

Best of SearchBot: Guide me through a technical SEO audit

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content…

1 year ago

Project management for in-house SEO teams: 6 best practices

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products…

2 years ago

Google SGE testing and development ongoing and growing

It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education,…

2 years ago

Report: Reddit signs AI content licensing deal with Google

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported.…

2 years ago

Link building in 2024: 12 ways to win or fail

As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has…

2 years ago

SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master

You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few…

2 years ago