Technical optimization

Internal link building for an E-E-A-T-focused content strategy

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however,…

8 months ago

Entity-based competitor analysis: An SEO’s guide

Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph…

8 months ago

A/B testing and SEO: How to navigate pitfalls and maximize results

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an…

9 months ago

Best of SearchBot: Guide me through a technical SEO audit

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content…

9 months ago