Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.…
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are…
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget…
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to…
It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn…
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s…
Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among…
What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't…
More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn…
Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator…
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective…
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re…
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a…
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share…
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those…
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged…
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how…
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than…
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to…