video marketing

The best video marketing channels to grow your brand this year

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing…

6 months ago

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop…

6 months ago

25 Live Video Stats Marketers Need to Know This Year

As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more…

8 months ago

10 Excellent Examples of Video Marketing on Facebook

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company…

8 months ago

3 Short-Form Video Trends Marketers Should Watch in 2025 [New Data]

In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers…

8 months ago

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video…

8 months ago

45 Video Marketing Statistics for 2025 [New Data]

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…

9 months ago

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can…

9 months ago

How to Make a Promotional Video (Budget-Friendly Tips)

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In…

10 months ago

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that…

10 months ago

10 Reasons Why No One Is Watching Your Video Content

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.…

10 months ago

Using Video for Branding: 5 Top Brand Examples

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are…

10 months ago

How Much Does an Explainer Video Actually Cost? [New Data]

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…

10 months ago

Viral Video Marketing: 9 of My Favorite Viral Marketing Videos

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget…

11 months ago

Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to…

11 months ago

How Brands Are Investing in Video Marketing on a Budget [2024 Data]

It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn…

11 months ago

16 Video Production Tips to Enhance Quality and Drive Views

I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s…

12 months ago

Best Times to Post on YouTube in 2025 [Research]

Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among…

12 months ago

How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't…

1 year ago

The HubSpot Blog’s 2024 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn…

1 year ago