Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those…
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged…
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how…
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than…
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to…
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest…
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my…
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be…