Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator…
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective…
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re…
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a…
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share…
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those…
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged…
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how…
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than…
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to…
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest…
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my…
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be…