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Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.
You’re probably wondering what the future of social media could look like and how marketers are adapting.
To answer your question, here are my predictions based on the latest industry research and data from social media marketers.
Table of Contents
Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media:
Now, let’s dive deeper into each of these trends.
69% of marketers agree that more shopping will happen on social media than on brand websites or third-party marketplaces, according to our 2025 Social Media Trends Report.
39% of survey respondents told us that they already sell their products directly within a social media platform, like Instagram Shops, for example.
Instagram was one of the first social platforms to offer a seamless shopping experience and integration. Now, other platforms have jumped on the bandwagon, too, for good reason.
The move to social selling makes a lot of sense when you realize that Gen Z has joined the working class in recent years and now has tremendous…
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