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With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically?
To understand AI in marketing in 2025, we surveyed over 1,000 marketing and advertising professionals worldwide.
Our findings will help us decipher AI trends, find the current most common use cases for AI, and learn how to navigate the technology as new laws and guardrails address its usage.
Table of Contents
When AI first began gaining traction, we often encouraged marketers to experiment with AI and see if/how they can adopt it into their workflow.
Well, the days of just experimentation are over, and while the robots aren’t taking our jobs, they are now embedded in our workflows.
Here are the facts:
As you can see from these stats, marketers have fully embraced AI as an assistive tool. So, if you’re still not embracing AI within your organization, best believe your competition likely is.
While AI has become crucial and normalized in marketing, many marketers are still hesitant to integrate new AI tools into their workflows. Here are the…
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