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AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.
Luckily, even if you are unfamiliar with AI, it’s never too late to familiarize yourself with the many AI tools for marketers.
As a content marketer, I’m personally grateful for the many ways AI tools have simplified my tedious, time-consuming tasks like outlining content creation, researching SEO, email marketing, and more.
Still, not every AI tool is created equal, which is why I’ve scoured the internet to create this list of the best 22 AI tools marketers should use to make their lives easier.
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OpenAI’s ChatGPT took the world by storm in November 2022 and had millions of users within weeks.
After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already. Research from the University of Pennsylvania estimates that “19% of workers may see at least 50% of their tasks impacted.”
The key word in that statement, though, is impacted.
In my experience, this means that marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skills.
I already use AI tools in my workflow. That doesn’t mean AI is writing my articles (this piece is 100% human!).
However, drafting routine emails, improving the quality of images, turning long posts into social copy, and researching new topics often involve an AI assist.
Beyond that, we’ve had teammates who use AI to help them leverage skillsets they don’t already have. I asked HubSpot’s Kaitlin Milliken for an example.
“We had a huge project where we changed images on pages from .png to .webp files on thousands of web pages. I knew this would take forever to do manually, so I leveraged AI to help me create a Python script that could run the conversion,” says Milliken, who is a senior program manager at the company.
“I don’t even know how to code in Python!”
Today’s AI tools still have a huge growth potential. Still, those already available can significantly reduce the time it takes to complete tasks and reduce the lift for completing complex tasks, all while running 24/7 with no downtime.
I’ve often found that most marketers understand the content generation capabilities of AI.
However, they’re unfamiliar with other tasks it can simplify and automate for them. I love using AI for content creation, but I never found content writing that boring to begin with.
Marketing tasks that I personally find more mundane are creating emails and email templates, repurposing content, taking customer service requests, and making press releases.
So, I set out to identify AI tools that could help with more than just content marketing but rather the nitty gritty of my everyday life as a marketer.
So, without further ado, here is the list I compiled of AI marketing tools that cover just about every “boring” marketing task you could imagine.
Try out HubSpot’s AI for free.
Creating content isn’t easy, and creating content that supports an entire organization can be extremely time-consuming.
Our AI Assistant makes content creation simpler. It integrates with all of your HubSpot tools to generate and share quality content.
I like to use HubSpot’s AI Assistants tool to write blog posts, marketing emails, landing pages, and more, along with conversation intelligence — all without needing to switch between different tools.
Maybe I’m biased, but HubSpot’s AI Assistant is my top pick for a content-generation AI tool on this list. It’s free, it’s quick, and it requires little to no training.
What I love: HubSpot’s AI Assistants can help you create SEO-optimized content, from blog ideas enhanced with SEO data to generating SEO-optimized outlines, content, and meta descriptions.
Try out Campaign Assistant for free.
My favorite feature of Campaign Assistant is its ability to provide a brief description of a campaign goal, target audience, and desired tone.
Campaign Assistant can also swiftly generate captivating copy for a variety of marketing assets, so you can scale your marketing campaigns more efficiently.
The seamless integration with HubSpot ensures that with just a click, a new landing page or marketing email is instantly set up in your account, embedded with the AI-crafted copy, which speeds up your process even further.
What I love: You can use Campaign Assistant to generate engaging copy in your preferred language.
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Jasper.ai’s easy-to-use interface can help you generate ideas, craft first drafts, and edit final posts. Their available templates cover social, PPC, blogging, and more.
What I love: I love that Jasper.ai takes over the boring task of reviewing writing for tone and intention. It does take practice to insert prompts that get the result you’re looking for, but Jasper.ai is an excellent tool for conquering the blank page.
Remember: As with so many of the other AI content tools on the market, Jasper is based on GPT-3. Its ability to write naturally will only improve with time.
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Is there any marketing task that is more tedious than trying to identify a journal to send press releases to? On top of that, journalists’ inboxes are stuffed with pitches, so you’ll likely need a lot of follow-up communication.
I like that Howler.AI increases the chances that your email won’t end up in the trash by optimizing it to a specific journal. Likewise, a hyper-targeted approach can ensure you align with the journalists’ existing audience.
For all these reasons and more, Howler.AI is my top pick for an AI tool to address press releases and their follow-up emails.
It’s pretty pricey, but if you’re in an industry that deals heavily with press releases, this tool can save you an enormous amount of time.
What I love: Howler AI can help you write and perfect your pitch to help you generate interest.
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Bardeen is an AI automation tool that optimizes workflows. With Bardeen.ai, automation is now as simple as texting a friend.
I love Bardeen’s ability to integrate with other CRMs like HubSpot and over 100 other integrations, which makes it easy to automate numerous processes and boost productivity.
What I love: Bardeen is a useful solution for companies of all sizes looking to optimize their marketing and sales automation efforts. Getting started is easy, with thousands of ready-to-use automation templates to choose from.
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If you want to allocate your business focus to different areas to be more productive, you can let LiveChatAI deal with customer support.
This software allows you to meet customer inquiries efficiently by training your AI chatbot with your data. You can both generate leads or manage efficient support operations easily.
I appreciate LiveChatAI’s easy integration with WhatsApp and Slackleading, which allows you to conduct conversations on different platforms.
Plus, if you are eager to improve your AI actions, you can use possibilities like Make.com, Open API, and webhook.
What I love: LiveChatAI allows you to combine AI support with human support and include human-agent support whenever your customer needs into the process automatically.
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Marketers need to create online quizzes, forms, or surveys to gather data (like email addresses or customer feedback), organize events, or engage with audiences.
In the past, this required coding skills. Now, it‘s possible to create these tools by simply writing a brief prompt of your goals for the online form.
Involve.me will then generate the form instantly, incorporating your website’s branding, including colors, logo, and font.
Once the form is generated, users have the option to choose from several branded designs and can also customize the form using the no-code drag-and-drop editor.
I’ve had a lot of success with creating surveys and quizzes as a way to generate leads, and involve.me makes it easy to put them up on your website.
With its low price and simple integration, involve.me is my top pick for those who need an AI tool to build forms.
What I love: involve.me also offers AI features for personalization based on user input and generates detailed reports from extensive open feedback provided by users via the form. This can save hundreds of hours when dealing with a large amount of data.
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I’ve found that when only a small fraction of a total addressable market is buying at any given time, having insight into who is actually looking can turn marketing from guesswork into a predictable pipeline.
Long a contender in the intent data space, 6Sense now has AI sifting through the massive amount of intent data to surface actionable insights. That way, your team is focusing on the highest-value activities at any given time.
What I love: 6Sense can help you match buying signals to accounts across devices and channels.
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If you’re a marketer like me, then you will never have enough data. Adverity gives a single-pane view into your marketing analytics, so your team surface can identify trends and insights to empower you to make more informed decisions.
I like that Adverity has data governance built into the platform. This can help you ensure that your information is complete and high-quality. You can also maintain complete control of your data all from one place.
What I love: Adverity has pre-built connectors and no-code templates that allow you to use the platform without coding expertise.
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With Predis.ai, users can give a small text input and generate a complete branded social media post, including the creative, caption, and hashtags.
I love that Predis.ai can generate branded posts, carousels, reels, videos, and memes with AI in seconds.
Users can publish or schedule the content to their favorite social media platforms with built-in integration with top platforms and content scheduler.
I think this AI tool is best for business owners, social media managers, and agencies looking to save time in generating content.
With its ease-of-use and ability to create tons of different content, Predis.ai wins my pick for a social media AI tool.
What I love: It is able to reduce the time required to make content by half. Built-in AI chat feature helps to generate text. Users can set posting targets and stay consistent on social media.
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With Flick’s AI Social Media Marketing Assistant, you will get access to a powerful AI marketing tool specifically designed to help you streamline the brainstorming, writing, content creation, and planning process for social media.
I like that Flick’s AI Assistant can help you brainstorm content ideas, generate the most on-brand captions for your accounts based on your Brand Info, and transform long-form content into bite-size captions.
You can also supply AI-generated images if you don’t have imagery, auto-generate hashtags completely based on your captions, and schedules out content for you, all in a single click.
What I love: Provide the AI Assistant with your website URL, and it will generate content based on your brand voice, audience, language, and more.
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Drift has trained its AI to answer human questions and integrated it into its chatbot experience.
This way, if a person has a question that is not featured in the chosen path, users will still get an answer or otherwise be routed directly to a person.
I currently use Drift on my own website because it is an amazing AI chatbot tool that can be helpful for screening customers visiting my site, while increasing quote requests.
You do have to set up Drift with the questions and answers you want it to ask, so the more complicated your industry, the more complicated the set up will be.
Drift is my top pick if you need an AI chatbot assistant.
What I love: Drift’s AI features can help give a VIP experience to key accounts or relieve overburdened support teams from answering simple questions that the bot can handle.
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Zapier is designed to help you scale your business by automating time-intensive tasks. For marketers, that could include sending contacts to email lists and kicking off important workflows.
I like that Zapier can also turn text-based input — whether that’s emails, Slack messages, Tweets, or a form — into data and answer simple questions. Whether routing hand raisers from a “Contact Us” form or lead routing, Zapier can drastically cut down on manual work.
What I love: With automated text analysis, marketing teams can also parse huge amounts of text and acquire valuable insights from customer feedback that people might miss.
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Customers today expect brands to respond quickly on social media.
The trouble is, if an organization is present across every major social media platform, there’s simply too much data to keep track of every comment, mention, and trending topic — and spot the signal through the noise.
I think Brand24 is a great pick for businesses that need help identifying conversations that your community management, evangelists, or social media teams should be paying attention to.
What I love: Brand24 insights can help you identify ways to improve your marketing campaign and even the product itself.
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Depending on how long your content engine has been running, the volume of content existing on your website could make auditing a time suck. MarketMuse can help you focus on what matters: creating better content your audience wants.
I like to use MarketMuse for identifying blogs and content I have that fits keywords I need to target. This narrows down which blogs I should refresh and invest more time into.
What I love: MarketMuse can help you find keywords that match your content. You’ll also see ways to optimize your content for search engine result pages.
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Semrush has long been a top contender for managing keyword targeting for SEO and paid campaigns. Now, they’ve integrated AI in the form of The SEO Writing Assistant (SWA), making an already powerful platform even more robust.
I personally use Semrush to build backlinks (a truly time-consuming marketing task) and for analyzing my competitor’s seo strategies.
If you lack the budget for a product like BrightEdge, I think Semrush is a great substitute for those who need an AI SEO tool.
What I love: SWA is exactly what it says on the tin. It’s like a personal writing assistant who can ensure your writing is targeted toward achieving the best results in search.
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Similar to Semrush, Crayon has been a leader in their field for years. They’ve recently integrated AI to help sort through millions of data points from sources across the web to help you gain a better competitive advantage.
Crayon’s AI and machine learning integrations help make sense of what information is important about your competitors and what’s just noise.
I like that Crayon keeps track of SEC filings, pricing updates, and messaging pivots while summarizing the important information in an easy-to-share format.
What I love: You can take a deep dive into competitors. Crayon assesses your competitors’ digital footprints to provide a view of the competitive landscape.
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If you’re looking to optimize your emails, Lavender can help. Whether you’re writing an internal memo or a pitch for journalists, Lavender can compose the text for you — or just help you optimize your message.
Lavender can also help your sales teams. Account executives and sales development representatives can craft personalized emails to hook prospects.
I love the email feature because writing sales collateral is a time consuming part of my job and Lavender can reduce the time I spend.
What I love: Lavender gathers prospect news, data, and insights so you can craft a personalized, timely message to close deals.
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Many organizations have been laser-focused on customer retention.
Braze helps even the smallest teams save thousands of hours sifting through data to understand what their customers need, whether that’s an additional feature or more engagement from their account managers.
Sometimes, the signals related to churn are difficult to see. I love that Braze can help your sales team re-engage prospects with marketing content, customer support, and more.
What I love: Braze can also help marketing create personalized offers using data. You can also A/B test your campaigns to see how they impact sales.
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Unlike the process flow automation offered by tools like Zapier, Axiom.ai falls into a category known as Robotic Process Automation.
Axiom.ai can scrape data and automate simple tasks. Your team can gather data from Google Trends, automate website actions, and build bots.
Axiom.ai can take on the brunt of mundane marketing tasks, and with its low price point it gets my vote as the top AI tool for automation.
What I love: Axiom can scrape websites for data, extract information, or perform other simple user interface actions.
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As Strunk and White suggest, you should omit needless words when writing. The only question that we sometimes have is, which ones?
Hemingway uses AI and machine learning to identify opportunities at a sentence level that can make your writing that much stronger.
What I love: Hemingway gives you a readability score so you can assess your overall performance.
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Grammarly is like a more grown-up Hemingway, with more features and a convenient plug-in for different browser types.
I have been a long-time user of Grammarly, and if there’s one AI tool you need on this list for content marketing, it’s this one.
The reason I’ve stuck with Grammarly for so long is because their grammar and spell check really are the best in the industry.
If you want to sound and look professional on your blog, your writing really should be as close to 100% error-free as possible.
I originally started with the free Grammarly version which made a difference in my writing, but the upgrade to Premium has been worth it for me.
That’s because I can now get suggestions in Google Docs, as well as take advantage of the AI content creator tool.
What I love: Grammarly gives you professional writing-level grammar, spelling, and tone suggestions.
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Leveraging a robust AI trained with more than 650,000 hours of vocal data, Conversation Intelligence effortlessly transcribes and examines all your incoming and outgoing phone conversations with precision.
It almost matches human expertise.
This results in enhanced keyword detection, more precise auto-tagging, improved lead categorization, and refined sentiment analysis, freeing your team from countless hours of manual tasks.
What I love: CallRail’s conversation intelligence creates action-based analytics to determine the best way to interact with your customers and leads.
As a recap, here are my top seven AI tools marketing teams should have if they perform these functions:
If you use AI ethically and with the right guidelines in place, it’s no different than any other tool. Whatever your marketing needs, there’s an AI tool out there that exists to make your job easier.
In the meantime, move past just using ChatGPT and try out other AI tools that take away boring marketing tasks so you can focus on doing what you truly love.
Editor’s note: This post was originally published in May 2023 and has been updated for comprehensiveness.
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