Categories: SEO

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

Author

Fospha Team

Date published May 29, 2024

Categories

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.

A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority offline businesses. Here’s what we learned.

Startup Stage: Building the Foundation

Key Strategy: Startups focus on impressions-driven channels like Paid Social to establish their audience base. This approach is essential for gaining visibility and creating a strong initial footprint in the market.

Case Study: Pooch & Mutt exemplified this strategy by leveraging Paid Social to achieve significant year-on-year revenue gains while also improving acquisition costs. This foundational step is crucial for setting the stage for future growth and stability.

Scaleup Stage: Accelerating Conversion

Key Strategy: For scaleups, having already established an audience, the focus shifts to conversion activities. Increasing spend in impressions-led media helps continue generating demand while maintaining a balance with acquisition costs.

Case Study: The Essence Vault successfully applied this approach, scaling their Meta presence while minimizing cost increases. This stage emphasizes the importance of efficient spending to maximize conversion rates and sustain growth momentum.

Mature Stage: Expanding Horizons

Key Strategy: Mature brands invest in higher funnel activities to avoid market saturation and explore international expansion opportunities. This strategic pivot ensures sustained growth and market diversification.

Case Study: Represent scaled their efforts on TikTok, enhancing growth and improving Meta efficiency. By expanding their presence in the US, they exemplified how mature brands can navigate saturation and seek new markets for continued success.

Majority Offline Brands: Embracing Digital Channels

Key Strategy: Majority offline brands primarily invest in click-based channels like Performance Max. However, the analysis reveals significant opportunities in Paid Social, suggesting a balanced approach for optimal results.

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Recent Posts

“We made zero revenue in our first three years”: Day 1-1,000 of Izesan!

Few founders dare to take on the challenge of preserving Africa’s linguistic heritage. Anthony Otaigbe…

14 hours ago

Fincra gets South African payments licence to deepen African reach

Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third…

2 days ago

Startups on Our Radar: 10 African startups rethinking ride-hailing, credits, and banking no one’s talking about yet

Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking…

2 days ago

KPI dashboards & how to use them in your marketing

I’ll never forget the first time someone asked me for a marketing performance update. I…

2 days ago

Creating a B2B buyer journey map in 8 steps

When I started working with B2B companies, I quickly realized that understanding how your customers…

2 days ago

Forget Photoshop: Google AI Studio is the new editing powerhouse

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on…

3 days ago