Warning: Unpopular SEO writing opinion

Unpopular opinion alert: Adding new blog posts may not help your site.

(No matter what that content marketing company told you.) 🙄

So many of my new clients — especially subject matter experts — don’t need new content (immediately).

They HAVE content — scads of it scattered across various platforms.

(Maybe that sounds familiar.)

What they DO need is someone to review their content and customer persona, pinpoint opportunities, and develop a baby-step approach to leveraging those older content assets.

Because there are always opportunities. 🔥

Before writing another word, ask…

• Are you repurposing the content you have? Or are you writing it once and forgetting about it (which is so common)?
• Is your customer/reader persona still accurate, or has your target audience changed post-COVID?
• Do your sales pages showcase your benefits and speak to your customers’ pain points? Or are they flat and dull?
• Does your content sound like YOU with a point of view? Or is there a massive disconnect between how you talk to clients and the words you use on your site?
• When did you last take a peek at your old sales emails and email welcome sequences? Could updating those assets make you more money?
• Isn’t it time to save time (and budget) and leverage your existing content?

If you need help untangling your content and messaging, let me know. I love creating content order out of chaos.

After all…

What do you think? Leave your comment below.