Why Fincra is teaming up with Reap to speed up Africa–Asia transactions

Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure provider, to expand card services and cross-border transactions for businesses across Africa and Asia. The partnership will see both firms develop Card-as-a-Service offerings, programmable spend controls, and new financial tools for African fintechs and SMEs.

Marking Reap’s first strategic alliance in Africa, this deal combines Fincra’s local payment infrastructure with Reap’s stablecoin-enabled rails to speed up the payments corridor between Africa and Asia.

“Stablecoin rails are something we are trying to leverage on because they provide more speed, reliability, and capabilities where the traditional banking rails don’t,” said Kevin Kang, Reap’s co-founder.

Sub-Saharan Africa has become a global leader in stablecoin adoption, accounting for 43% of all transactions in 2024. At the same time, moving money in and out of Africa is expensive. In the second quarter of 2024, the World Bank put Sub-Saharan Africa’s average cost of remittances at 8.37%, the highest in the world. Stablecoins are starting to change that dynamic, giving businesses alternatives that move faster and cheaper.

“This collaboration will give African businesses across the continent the flexibility to spend and scale with ease,” Wole Ayodele, CEO, Fincra, added

The partnership comes four months after Fincra obtained a Third Party Payments Provider (TPPP) licence in South Africa, which will allow the company to process key local payment methods, including debit and credit card transactions, electronic funds transfers (EFTs), and rapid payments.

As Reap grows its stablecoin-enabled services, Fincra will support with the infrastructure needed to connect local businesses to global markets. Reap plans to expand across Africa, starting with the market with the most demand.

“Fincra is in over 15 countries in Africa. If this works, we will expand across all jurisdictions there,” said Emmanuel Babalola, the company’s Chief Commercial and Growth Officer.

Mark your calendars! Moonshot by TechCabal is back in Lagos on October 15–16! Join Africa’s top founders, creatives & tech leaders for 2 days of keynotes, mixers & future-forward ideas. Early bird tickets now 20% off—don’t snooze! moonshot.techcabal.com

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Share
Published by
ObadeYemi

Recent Posts

Kenyan court orders Twiga Foods to pay ex-employee $7,800 for unfair dismissal

Twiga Foods, a Kenyan B2B startup, has been ordered to pay a former sales representative…

3 hours ago

AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]

Email subject lines determine whether your carefully crafted campaigns ever see the light of day…

10 hours ago

Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken

The way most marketing teams approach AI is probably the way I approach my inbox…

12 hours ago

Why most go-to-market playbooks fail internationally — and what to do instead

I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck…

12 hours ago

Enterprise generative AI tools that actually work

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing,…

3 days ago

Can music influence what we buy? To find out, I dove into the psychology of music

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian…

4 days ago