How Levelset scaled to $25M ARR, then sold for $500M
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e
[booking nummonths=1 startmonth='2021-10']
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful
The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on
Kenya’s Office of the Data Protection Commissioner (ODPC) has fined digital lender Whitepath KES 250,000 ($2,000) for violating data privacy laws. Court records show that the regu
Carbon, the Nigerian digital bank known for its loans-led approach to banking, has partnered with Verve, the Interswitch-owned card scheme to resume issuing debit cards nine months
Nigeria has been lobbying Flutterwave, its most valuable startup, to list on the Nigerian Exchange (NGX) since 2023. The government believes a high-profile IPO could energise the c
What Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the
“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had t
“Do we even need copywriters now that we have AI tools like Claude and ChatGPT?” That’s a valid question — after all, even a few so-so-promp