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Latest on SEO, Content Marketing, Email & Social in Nigeria

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Digital Marketing

3 Ways To Improve Any Ad in Minutes

3 Ways To Improve Any Ad in Minutes

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British softw

The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling many manual tasks, marketers ne

The Best Forum Software for Creating an Online Community in 2024

The Best Forum Software for Creating an Online Community in 2024

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. More work, communication, an

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Small Business

A profitable union: How banking agents helped OPay and Moniepoint distribute 17 million cards

A profitable union: How banking agents helped OPay and Moniepoint distribute 17 million cards

Nigerian neobanks and banking agents need each other. The agents are the neobanks’ branches; they open accounts, accept deposits, process withdrawals, and issue cards. In return, t

Food delivery apps are saving $100,000 yearly by choosing cheap communication apps

Food delivery apps are saving $100,000 yearly by choosing cheap communication apps

Margins are slim in the food delivery business. Whether it’s a cloud kitchen like Food Court, a restaurant aggregator platform like Chowdeck, or a restaurant that handles its deliv

Exclusive: How a six-week freeze on customer onboarding slowed card demand for OPay and Moniepoint

Exclusive: How a six-week freeze on customer onboarding slowed card demand for OPay and Moniepoint

In April, Nigeria’s central bank barred fintechs from onboarding new customers for six weeks. In that period, two of Nigeria’s biggest fintechs—Opay and Moniepoint—slowed card dist

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SEO

The Engineer’s Playbook for Enterprise SEO: Six tips for a smooth SEO implementation

The Engineer’s Playbook for Enterprise SEO: Six tips for a smooth SEO implementation

For companies that rely on the cultivation of their digital brand, a strong SEO strategy is essential. But while high-level SEO planning is

Four Success Factors for International SEO Projects

Four Success Factors for International SEO Projects

Global brands need to think local when they’re targeting multiple geographies. Existing resources and approaches are unlikely to direc

Cheese, wine, and whistles: Manipulating Google for fun and profit with Elon Musk and Boris Johnson

Cheese, wine, and whistles: Manipulating Google for fun and profit with Elon Musk and Boris Johnson

The Cambridge Analytica scandal made it clear once and for all how public opinion can be manipulated. To do this, the manipulators used Face

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