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Latest on SEO, Content Marketing, Email & Social in Nigeria

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Digital Marketing

How to Start a Blog and Write Engaging Posts [+ Free Templates]

How to Start a Blog and Write Engaging Posts [+ Free Templates]

Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and

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Small Business

NIBSS bets on QR codes as a cash alternative for small-value payments

NIBSS bets on QR codes as a cash alternative for small-value payments

The Nigeria Inter-Bank Settlement System (NIBSS), the country’s largest payment switch, is betting on QR codes as a cash alternative for small-value transactions after improving it

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 

Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in Kenya, arguing for an industry-led s

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliation. The product is a result of

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SEO

Here’s Why Your AI Content Sucks (And What You Can Do!).

Here’s Why Your AI Content Sucks (And What You Can Do!).

Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋‍♀️  Yup, we’ve all been there! H

Should You Chase AI Overview Citations? Here’s How to Decide

Should You Chase AI Overview Citations? Here’s How to Decide

Google’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI

The Future of Google: How AI Overviews & Chatbots Are Redefining Search

The Future of Google: How AI Overviews & Chatbots Are Redefining Search

The Future of Google: How AI Overviews & Chatbots Are Redefining Search The relationship we used to have with Google was simple. It was

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