[booking nummonths=1 startmonth='2021-10']
MarComms
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Digital TrendsMarketingFebruary 17, 20250116
Media Mix Modeling: What It Is and How to Use It [+ Examples]
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Digital TrendsMarketingFebruary 14, 20250458
Writing a Scope of Work: Steps, Templates, and Real-World Examples
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Digital TrendsMarketingFebruary 13, 20250237
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Digital Marketing
How to Start a Blog and Write Engaging Posts [+ Free Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful
Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and
Small Business
NIBSS bets on QR codes as a cash alternative for small-value payments
The Nigeria Inter-Bank Settlement System (NIBSS), the country’s largest payment switch, is betting on QR codes as a cash alternative for small-value transactions after improving it
Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul
Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in Kenya, arguing for an industry-led s
Moniepoint mirrors Jack-Dorsey’s Square with new POS
Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliation. The product is a result of
SEO
Here’s Why Your AI Content Sucks (And What You Can Do!).
Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋♀️ Yup, we’ve all been there! H
Should You Chase AI Overview Citations? Here’s How to Decide
Google’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI
The Future of Google: How AI Overviews & Chatbots Are Redefining Search
The Future of Google: How AI Overviews & Chatbots Are Redefining Search The relationship we used to have with Google was simple. It was