Digital Marketing

9 Best AI Marketing Bots I Use at Work in 2024

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit.…

8 months ago

Designing an Event Marketing Budget? Here’s What Experts Recommend

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility…

8 months ago

I Tested 7 AI Tools for Graphic Design, Here Are My Favorites

Graphic design has come a long way since I started in the arts nearly a decade and a half ago.…

8 months ago

How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s…

8 months ago

Fintech startup Lendsqr is launching ₦1 billion working capital for lenders

Lendsqr, a startup that provides all the software companies need to start a lending business, will now offer its clients…

9 months ago

Interoperability critical to the future of payment solutions in Africa

Favourable demographics, economic growth in the past decade, and innovation in payments infrastructure are working to define the future of…

9 months ago

The Ultimate Guide to Event Marketing for Business in 2025

At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our…

9 months ago

Kenyan parliament pushes for Safaricom, M-PESA split

Kenyan lawmakers have revived the 2022 Information and Communications (Amendment) Bill, which seeks to split Safaricom, the country’s biggest telco…

9 months ago

How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this…

9 months ago

33 Ways to Drive Traffic to Your Website

“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that…

9 months ago