With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can
Read MoreWhether I'm walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days
Read MoreThink about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class
Read MoreA majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and th
Read MoreThere’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometime
Read MoreOlympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As th
Read MoreOne of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From bran
Read MoreOne of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples.
Read MoreYour company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or service from your compet
Read MoreIt may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think
Read MoreI‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered some
Read MoreLike most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns i
Read MoreSocial media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked fo
Read MoreAdvancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling m
Read MoreForums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared
Read MoreStatista, a world-renowned market data provider, and CNBC, an American media company, listed seven African fintech companies—Flutterwave, Piggyvest, K
Read MoreOnce upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review
Read MoreFor the rollout of Ayra Starr’s album ‘The Year I Turned 21,’ her record label Mavin made an unusual marketing choice: adverts on the food delivery a
Read MoreCommunity management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of
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