Digital Trends

Getting started with LinkedIn marketing & networking

Like many people, the first few years I was on LinkedIn, I used it as little more than an online…

2 months ago

Why email whitelisting is important for marketers [+ detailed steps on how to do it]

As a marketer, one of the reasons I think it’s fun to work in email is that not only are…

2 months ago

How smart brands are delivering Netflix-level personalization with AI

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…

2 months ago

Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…

2 months ago

B2C vs. B2B marketing with AI: The industry trends every marketer should know

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…

2 months ago

For immigrants, this fintech makes credit history as portable as a passport

When Wale Akanbi, a former CTO and co-founder of Aella, a Nigerian financial and credit solutions provider, relocated to the…

2 months ago

Correction: 5 startups rethinking money, mobility, music, and more

Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…

2 months ago

I tested the 7 best free social media monitoring tools — here’s how they stack up

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…

2 months ago

The end of “Hey {First_Name}”: AI personalization strategies that convert

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…

2 months ago

5 startups rethinking money, mobility, music, and more

Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…

2 months ago