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It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave a
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Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks ide
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Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up 88.07% month-on-mon
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Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g
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I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
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AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split the funds between a $5 mill
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There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest pu
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In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Mar
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A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went somethin
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My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from
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In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might buy an Apple Store voucher and
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When you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his company, he describes it as nothing less than “a journey
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Table of contents A few years ago, I kept my savings in a regular bank account. The interest was so low it barely made a difference, and I often felt
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Before the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit to a high school in Western Kenya. Out of the th
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Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of p
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I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several webs
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With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging b
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When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been
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Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the p
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At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently tha
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