Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those…
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,”…
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…
Marketing is all about meeting people where they are — and more often than not, they're on social media. For…
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes,…
Moove, the Uber-backed Nigerian startup that finances vehicles for ride-hailing companies, is expanding operations to the U.S. Since August, the…
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success,…
When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each,…
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself,…