“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a cons
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A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want
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I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving
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Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing p
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Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and
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It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch
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2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not
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Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew t
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Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and unga
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I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and
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I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the
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Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketin
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Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more wit
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Digital lender Tala has laid off 28 employees from its customer operations team, citing a reduced workload due to fewer loan defaults and a drop in cu
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Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit
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From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a permanen
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Moniepoint, the Nigerian fintech unicorn, has launched Monieworld, its remittance product that allows UK residents to send money directly from a Monie
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Stitch, a South Africa-based payments infrastructure startup founded in 2021, has raised $55 million in a Series B round, bringing its total funding
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Stitch, a South Africa-based payments infrastructure startup founded in 2021, has raised $55 million in a Series B round, bringing its total funding
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2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me
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