Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it…
Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I…
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.…
Safaricom’s M-Pesa is set to join the Pesalink network, which could significantly reshape Kenya’s digital payments landscape. In a proposal…
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email…
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros…
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are…
Waza, a YCombinator-backed B2B payments company, has launched Lync, a banking product designed to help businesses manage multi-currency accounts and…
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what…
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social…