You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to o
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Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals,
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YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say
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Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we h
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African fintechs that help companies access banking services in the U.S. and Canada are wooing founders affected by Mercury’s abrupt compliance change
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Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but
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Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your f
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You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered thos
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It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onio
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TymeBank, the South African digital bank with R4 billion ($222 million) in customer deposits, will launch in Indonesia by the end of 2024. It is the b
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In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly gro
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I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do
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I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a
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As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say
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I judge every email subject line that makes its way into my inbox. I’m not exaggerating when I say that the subject line is the sole factor I use to d
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I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have
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Zone, a Nigerian blockchain-enabled payments infrastructure, has partnered with the Nigerian Inter-Bank Settlement Scheme (NIBSS) to introduce blockch
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PrivPay, a Kenyan fintech that allowed customers to make M-PESA transactions without revealing their personal details, shut down in May 2023 after Saf
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Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and i
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At HubSpot, we are optimistic about the future of SEO, but we're also preparing for many major shifts over the next few years. Advancements like Googl
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