Marketing

Here’s How I Write a Resignation Letter That Makes a Good (Last) Impression

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation…

6 days ago

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…

7 days ago

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic,…

1 week ago

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I…

1 week ago

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get…

1 week ago

The HubSpot Blog’s 2024 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn…

1 week ago

Imani Ellis’ Guide to Using Research and Discovery to Build Your Event

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

1 week ago

8 Noteworthy Examples of Corporate Social Media Policies

Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments…

1 week ago

Top 6 Video Marketing Metrics Your Boss Actually Cares About

Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator…

1 week ago

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California…

1 week ago