Marketing

The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as…

4 days ago

Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those…

5 days ago

Stop Measuring These Vanity Metrics in Your Marketing Campaign

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…

5 days ago

LinkedIn Leads: Secrets from a LinkedIn Marketing VP

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on…

5 days ago

Brand Building Brilliance from Best Buddies

Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and…

5 days ago

Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects

One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a…

1 week ago

Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]

Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest…

1 week ago

How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer

Keyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google…

1 week ago

The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers

January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users…

1 week ago

Everything You Need to Know About the Principles and Types of Design

A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team…

1 week ago