As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately…
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there…
During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed…
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in…
Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With…
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen.…
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and…
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from…
Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to…
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…