Marketing

Real-Time Bidding for Programmatic Ads — Here’s How It Works

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…

5 days ago

Jaguar’s Rebrand: Bold Move or Costly Mistake?

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent…

5 days ago

The Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to…

6 days ago

What is an Audience Profile? How to Build One and My Favorite Examples

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing…

6 days ago

Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…

1 week ago

11 Ways to Become a Better Blogger, According to the HubSpot Blog Team

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able…

1 week ago

Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the…

1 week ago

What is B2C Marketing? [+ New Data & Trends to Captivate Audiences in 2025]

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and…

1 week ago

The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s…

1 week ago

How Our Events Team Saved Thousands using AI for INBOUND ’24

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative…

1 week ago