The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a…
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what…
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at…
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of…
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer…
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my…
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving…
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for…
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And…
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.…