Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for yea
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When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-lin
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A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It t
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At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on parenth
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Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects acr
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I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to pulling together a full ebook desig
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Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you'd imagine.) Sitting on my de
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An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile
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Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’r
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Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’r
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My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. H
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It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave a
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Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks ide
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Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g
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I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
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There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest pu
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A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went somethin
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My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from
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Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of p
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I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several webs
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