Content Marketing

Digital Trends Marketing
August 29, 2025010

What are brand identity elements? A marketing pro dives in
Digital Trends Small Business
August 28, 2025019

Apps push retail investments to ₦516.5bn on Nigeria’s stock market
Digital Trends Marketing
August 28, 2025018

How to create a content style guide [+ free guide & examples]
Digital Trends Marketing
August 28, 2025023

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
Digital Trends Small Business
August 27, 2025025

AyaHQ is raising $10 million to build a Web3 talent ecosystem

August 29, 2025010

What are brand identity elements? A marketing pro dives in

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks ide
August 28, 2025019

Apps push retail investments to ₦516.5bn on Nigeria’s stock market

Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up 88.07% month-on-mon
August 28, 2025018

How to create a content style guide [+ free guide & examples]

Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g
August 28, 2025023

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
August 27, 2025025

AyaHQ is raising $10 million to build a Web3 talent ecosystem

AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split the funds between a $5 mill
August 27, 2025039

Don’t just grow to grow: Real talk from a serial founder

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest pu
August 27, 2025043

Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership

In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Mar
August 26, 2025045

Voice is the new logo: Why your brand’s tone matters more than ever

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went somethin
August 25, 2025058

4 types of emails that get the most engagement [+ 4 emails that fail]

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from
August 24, 2025031

Cardtonic is building a super app for everything gift cards, gadgets, and payments

In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might buy an Apple Store voucher and

Digital Marketing

August 23, 2025070

After turbulent year, Leatherback shifts to enterprise remittance under new leadership

In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel character reveals. The flashy anno

August 14, 2025076

How to Apply Redirects: Mastering Redirects for SEO Success

How to Apply Redirects: Mastering Redirects for SEO Success Knowing how to apply redirects is an essential skill for any SEO Specialist, especially when you’re learning website man

July 17, 20250128

Moniepoint, PiggyVest, M-KOPA, Interswitch named among world’s top 300 fintechs by CNBC

Ten African fintechs, including Interswitch, Moniepoint, M-KOPA, OPay, and PiggyVest, have been named among the world’s top 300 fintech companies in 2025 by CNBC and Statista. The

Small Business

August 28, 2025019

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