Content Marketing

Digital Trends Marketing
June 27, 2025014

8 steps to build your account-based marketing strategy [+ recommended tools]
Digital Trends Marketing
June 27, 2025017

Here are the most popular AI video tools that are actually worth your time
Digital Trends Small Business
June 27, 2025019

African startups undervalued globally due to poor storytelling, report says
Digital Trends Marketing
June 26, 2025026

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Digital Trends Small Business
June 25, 2025018

Clunky investment apps push retail investors into riskier territory – Report

June 27, 2025014

8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted t
June 27, 2025017

Here are the most popular AI video tools that are actually worth your time

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
June 27, 2025019

African startups undervalued globally due to poor storytelling, report says

Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being overlooked and misundersto
June 26, 2025026

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their
June 25, 2025018

Clunky investment apps push retail investors into riskier territory – Report

For the first time, everyday Nigerian investors surpassed institutional investors in Q1 2024, capturing 1.1% more of capital markets investments than
June 25, 2025025

Which app gives South Africa’s migrant workers the best deal on sending their next $200 home?

Johannesburg is a magnet for Africa’s workforce. Migrants from Zimbabwe, Nigeria, the Democratic Republic of Congo (DRC), Uganda, and beyond flock to
June 25, 2025022

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
June 25, 2025039

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Ho
June 24, 2025020

Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions fr
June 24, 2025025

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashi

Digital Marketing

June 21, 2025033

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and Captiv

June 20, 2025033

Mukuru customers face balance errors after technical glitch

On the morning of June 19, thousands of Mukuru customers in South Africa woke up to missing funds from their accounts. Some found their balances down by thousands of rand or to zer

April 17, 20250217

How to do SEO right in 2025 (hint: most companies get it wrong)

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e

Small Business

June 27, 2025019

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