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Content Marketing
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March 17, 202508
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Build a large and diverse audience with an email newsletter with Maria Gharib Email newsletters are all the rage these days, with some popular publica -
March 17, 202506
Nigerian lender Sycamore expands into asset management with SEC licence
Sycamore, the Nigerian digital lender with ₦10 billion assets under management, has secured a fund manager licence from the Securities and Exchange Co -
March 17, 202506
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for enter -
March 17, 202506
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However -
March 17, 202507
How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-fl -
March 16, 2025012
Seasonal Keyword Trends: How to Find and Use Them for Website Growth
Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your website relev -
March 14, 2025017
8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can as -
March 14, 2025016
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buyi -
March 13, 2025025
Kenyan digital lender Whitepath fined $2,000 for unlawful data use in second privacy violation
Kenya’s Office of the Data Protection Commissioner (ODPC) has fined digital lender Whitepath KES 250,000 ($2,000) for violating data privacy laws. Co -
March 13, 2025019
The 12 Best Free Flowchart Templates [+ Examples]
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review.
Popular Videos
Digital Marketing
How Levelset scaled to $25M ARR, then sold for $500M
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e
How to Start a Blog and Write Engaging Posts [+ Free Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful
Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on
Small Business
Nigerian lender Sycamore expands into asset management with SEC licence
Sycamore, the Nigerian digital lender with ₦10 billion assets under management, has secured a fund manager licence from the Securities and Exchange Commission (SEC) to operate as a
Kenyan digital lender Whitepath fined $2,000 for unlawful data use in second privacy violation
Kenya’s Office of the Data Protection Commissioner (ODPC) has fined digital lender Whitepath KES 250,000 ($2,000) for violating data privacy laws. Court records show that the regu
Carbon resumes issuance of debit cards in partnership with Verve
Carbon, the Nigerian digital bank known for its loans-led approach to banking, has partnered with Verve, the Interswitch-owned card scheme to resume issuing debit cards nine months