Google Analytics 4 updates Advertising workspace to simplify reporting

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Google Analytics 4 updates Advertising workspace to simplify reporting


Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers.

The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights.

What’s changing? With this update, you can now use the following sections for either behavioral or performance reporting:

  • The Reports section provides insights into how users engage with your websites and apps so you can improve your product and user experience.
  • The Advertising section will become the hub to monitor and analyze your campaigns whether you’re a publisher or an advertiser.

Additionally, the Explore section, Custom Reports, and the Data API will provide behavioral insights as well as anonymized and aggregated insights from ads campaigns.

Timeline. All advertisers and publishers who have their GA4 properties linked with Google Ads will see this update by the end of next week.

Next steps. There is no action needed for this change.

Why we care. These updates make it simpler to switch between behavioral insights and advertising/publisher insights, making the reporting process smoother and allowing users to focus better on data relevant to them.

What Google is saying. A Google spokesperson said in a statement:

  • “To simplify reporting in Google Analytics, we’re updating the Advertising workspace, to bring all relevant reporting for advertisers and publishers together in one place.”
  • “With these updates, you will be able to access more tailored experiences across behavioral and advertising or publisher insights.”
  • “If you currently run ads campaigns or monetize your properties with ads, make sure your ads accounts are linked to continue getting these actionable insights. If no account is linked, you will see a page that prompts you to link to an ads or publisher account.”

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Deep dive. Read our GA4 guide for more information on how to use the platform.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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