Here’s why your next newsletter isn’t going to spam

4 months ago

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…

Using AI, these 5 African startups make assistive tech more accessible

4 months ago

Assistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can…

Should you use AI logo generators for your business? Here’s my honest recommendation

4 months ago

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…

The Ultimate Beginners Guide to Adding Schema Markup on Your Website

4 months ago

If you want your web pages to stand out in Google’s search results, schema markup is one of the most…

Turn FAQs Into Clicks: Add Schema Markup for Better Results

4 months ago

Turn FAQs Into Clicks: Add Schema Markup for Better Results If you’re publishing helpful content—whether you’re a business, blogger, or…

“You need believers more than résumés”: Day 1-1000 of Pharmarun

4 months ago

I first met Teniola Adedeji, CEO and co-founder of Pharmarun, at a health tech panel discussing the early days of…

7 African startups rethinking bookings, AI, credits, and commerce to watch

4 months ago

Startups on Our Radar is a bi-weekly column that highlights emerging startups across Africa taking fresh, unconventional approaches, filling fundamental…

What do investors want to see in African AI startups?

4 months ago

Every Thursday, Delve Into AI will provide nuanced insights on how the continent’s AI trajectory is shaping up. In this…

The easy formula to calculate true CAC across all your marketing channels

4 months ago

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…

How I do content research: Steps to follow (with examples)

5 months ago

With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You…

Moniepoint’s new POS terminal shows the unicorn is playing a long enterprise game

5 months ago

On August 7, I watched a cobalt-blue Moniepoint point-of-sale (POS) device do something it had never done before. With a…

How to Apply Redirects: Mastering Redirects for SEO Success

5 months ago

How to Apply Redirects: Mastering Redirects for SEO Success Knowing how to apply redirects is an essential skill for any…

South Africa’s Street Wallet raises $350,000 to expand QR payments for informal traders

5 months ago

Street Wallet, a South African mobile payment fintech, has raised $350,000 (R6.2 million) in funding at a valuation of $2…

Digital lenders face up to ₦100m fine for unethical conduct under FCCPC new rules

5 months ago

Digital lenders in Nigeria now risk fines between ₦50 million and ₦100 million, or 1% of their annual turnover, for…

Antler selects 24 founders to join inaugural cohort

5 months ago

When Anil Atmaramani resumed as Antler’s new partner for Africa in 2024, he was looking to make bets that some…

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

5 months ago

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…

Nigeria nets ₦84.97 billion in six months after extending transfer levy to fintechs

5 months ago

When Kemi Michael, a corporate compère, attempted to transfer money to her usual PoS agent in late 2024, the attendant…

The essential SEO tutorial for thriving in the age of AI-driven search

5 months ago

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

AI avatars are already here, and these are the trends I’m most bullish on

5 months ago

As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me,…

Correction: Kenya’s Wabeh scales back BNPL rollout to focus on underwriting and select markets

5 months ago

Wabeh, a Kenyan buy-now-pay-later (BNPL) provider, has scaled back operations with a portion of its vendor network as of July…