Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. This is Part 1 of a Series on how to build your GTM moat. You stayed
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With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging b
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When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been
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Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the p
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At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently tha
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Assistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can cost thousands of dolla
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Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $
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If you want your web pages to stand out in Google’s search results, schema markup is one of the most powerful tools to use. It might sound intimidatin
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Turn FAQs Into Clicks: Add Schema Markup for Better Results If you’re publishing helpful content—whether you’re a business, blogger, or brand—knowing
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I first met Teniola Adedeji, CEO and co-founder of Pharmarun, at a health tech panel discussing the early days of launching Pharmarun. She told the au
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Startups on Our Radar is a bi-weekly column that highlights emerging startups across Africa taking fresh, unconventional approaches, filling fundament
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Every Thursday, Delve Into AI will provide nuanced insights on how the continent’s AI trajectory is shaping up. In this column, we examine how AI infl
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Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 f
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With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make a
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On August 7, I watched a cobalt-blue Moniepoint point-of-sale (POS) device do something it had never done before. With a few taps on the touchscreen,
Read MoreHow to Apply Redirects: Mastering Redirects for SEO Success Knowing how to apply redirects is an essential skill for any SEO Specialist, especially wh
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Street Wallet, a South African mobile payment fintech, has raised $350,000 (R6.2 million) in funding at a valuation of $2 million (R35.5 million). The
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Digital lenders in Nigeria now risk fines between ₦50 million and ₦100 million, or 1% of their annual turnover, for unethical conduct and other violat
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When Anil Atmaramani resumed as Antler’s new partner for Africa in 2024, he was looking to make bets that some of the world’s most disciplined, resili
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For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025
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