When Kemi Michael, a corporate compère, attempted to transfer money to her usual PoS agent in late 2024, the attendant had a tip for avoiding an extra
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You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn
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As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck
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Wabeh, a Kenyan buy-now-pay-later (BNPL) provider, has scaled back operations with a portion of its vendor network as of July 5, as part of a shift to
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It started with curiosity and a handful of conversations in the back seats of ride-hailing vehicles. “That’s where we noticed a fundamental gap in the
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As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely ra
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Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars i
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Sehinde Afolayan, founder of logistics platform Haul247, was one of the first founders I interviewed as a journalist for TechCabal. The startup, launc
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South Africa’s fintech space is one of the most developed in Africa. It makes up nearly 40% of the continent’s total fintech earnings. In 2023, Disrup
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Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How
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In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketi
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Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I'
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Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout don’t support it, it can s
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I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name fo
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When Leon Kiptum left his role at Flutterwave in June, his goodbye post on LinkedIn didn’t read like the end of a chapter; it felt like a gentle turni
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DigiTax, a pan-African e-invoicing firm, has secured technical approval from Nigeria’s Federal Inland Revenue Service (FIRS) to serve as an Access Poi
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Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, repre
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At the fifth edition of Pitch2Win on July 30, a yearly event where aspiring entrepreneurs showcase their ideas and learn from industry experts, Ridwan
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If you’ve ever bought a ticket to an event in Nigeria, chances are that the ticket was purchased on Tix, a 6-year-old company that has grown to become
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At the fifth edition of Pitch2Win on July 30, Iyin Aboyeji, founding partner at Future Africa, and Akio Tanaka, founding partner of Headline Asia, a g
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