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As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via
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The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are j
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When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and
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With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital t
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There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consiste
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If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, d
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For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate progra
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If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM
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With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only
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Two weeks after entering administration in March, Kenyan buy-now-pay-later (BNPL) startup Lipa Later co-founder, Eric Muli, tried to raise $5 million
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Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back in 2009 — completely by accident
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In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone t
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Afriex, the Lagos- and San Francisco-based money transfer startup, has expanded into Asia’s three biggest remittance markets—China, India, and Pakista
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In a remote part of Zambia, a heavily pregnant 17-year-old named Chipego arrived at a Catholic-run clinic in Monze District, south of Lusaka, with a h
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Despite Africa’s immense economic potential—a combined GDP exceeding $3 trillion and a population of over 1.4 billion—just 17% of its total trade occu
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If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building. Without a doubt, I’
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Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founder
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Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient s
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