Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

4 months ago

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key…

5 best CRMs for construction businesses in 2025

4 months ago

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long…

5 best investment management CRMs in 2025

4 months ago

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting…

5 best CRMs for gym businesses in 2025

4 months ago

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital…

25 brand style guide examples I love (for visual inspiration)

4 months ago

Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re…

Rare Beauty’s “anonymous insider” spills the tea on their new Substack

4 months ago

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had…

5 best CRMs for nonprofits in 2025

4 months ago

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited…

Moniepoint, PiggyVest, M-KOPA, Interswitch named among world’s top 300 fintechs by CNBC

4 months ago

Ten African fintechs, including Interswitch, Moniepoint, M-KOPA, OPay, and PiggyVest, have been named among the world’s top 300 fintech companies…

40+ buyer persona questions I ask to unlock better marketing results

4 months ago

I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to…

AI predictions that will completely change marketing — and life — in 2025

4 months ago

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month…

Top 4 social media CRMs to grow your business in 2025

4 months ago

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24…

27 copywriting examples from businesses with incredible copywriters

4 months ago

Whenever I hit a creative wall, nothing gets me back on track like a good copy. You know — those…

How I helped a CEO hit 3m LinkedIn views in 4 months

4 months ago

LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most…

6 best venture capital CRMs in 2025

4 months ago

Venture capital (VC) firms have unique relationship management needs that many customer relationship management (CRM) systems don't address. They manage…

5 best CRMs for legal businesses in 2025

4 months ago

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance…

5 best CRMs for dental businesses in 2025

4 months ago

Let's be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between…

The latest ChatGPT updates: Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know

4 months ago

If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers.…

70 AI prompt examples for marketers to use today

4 months ago

I know prompting can seem easy at first glance. Go to your favorite AI tool, type in what you want,…

5 best CRMs for property management businesses in 2025

4 months ago

Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner…

7 best CRMs for business brokers in 2025

4 months ago

Business brokers face a variety of challenges in managing complex deal flows, maintaining long-term client relationships, and coordinating between buyers…