How to create an effective Facebook ads strategy in 2025

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Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI…

Social media marketing campaigns: What I’d do to stand out on every platform [new data]

3 months ago

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays,…

Lendsqr develops AI to assess Nigerian borrowers by face and voice

3 months ago

Nigerian lending software startup, Lendsqr, is building an artificial intelligence model that analyses borrowers’ voices and faces to determine if…

AI agents for marketing — I talked to experts about the benefits

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I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most…

Why Kenyans are using mobile money more but sending less

3 months ago

The value of mobile money transactions in Kenya dropped sharply over the 12 months to February 2025, falling by 19.6%…

Lead form best practices for capturing high-quality prospects

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When I was first setting up my freelance business website, I read tons of articles and social media posts about…

Social media platforms marketers should watch in 2025

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Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one…

Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]

3 months ago

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter…

How AI Will Impact Advertising, According to Top Marketing Executives [New Data]

3 months ago

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to…

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

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The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American…

Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use

3 months ago

Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use When it comes to setting up a website, one…

The Best AI Search Engines to Try

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I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs.…

How to Find Orphan Pages and What to Do With Them

3 months ago

How to Find Orphan Pages and What to Do With Them Not every page on your website is easy to…

Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts

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I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part…

Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

3 months ago

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…

The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing

4 months ago

Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages…

30 of the Best Website Designs to Inspire You

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Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as…

The Future of Social Media [Research]: What Marketers Need to Know in 2025

4 months ago

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top…

Every Team Should Know Its Earned Media Value — Here’s Why

4 months ago

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you…

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

4 months ago

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice…