What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]

5 months ago

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet…

5 best CRMs for cleaning businesses in 2025

5 months ago

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…

The 15 best “Meet the Team” pages I’ve ever seen

5 months ago

I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed…

5 best accounting software CRMs for small businesses in 2025

5 months ago

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business…

“It started as an embarrassment.”: Day 1-1000 of Advantage Health Africa

5 months ago

You can order hot jollof on Chowdeck and have it at your door before the steam fades. You can order…

4 best CRMs for oil and gas businesses in 2025

5 months ago

The oil and gas industry faces unique challenges that standard business software often can't address. From managing complex, multi-year drilling…

5 best CRMs for call center businesses in 2025

5 months ago

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call…

5 best CRMs for investment banking businesses in 2025

5 months ago

Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face…

Writing a perfect executive summary that sets your document up for success (templates + examples)

5 months ago

One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports…

33 ChatGPT prompts I keep in my toolkit

5 months ago

Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts.…

5 best CRMs for HVAC businesses in 2025

5 months ago

Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You're dealing…

Atsur is solving African art’s provenance problem with blockchain

5 months ago

Art—how we create, store, buy, and distribute it—has taken different forms across several centuries. In 2020, as a rare global…

What is an editorial calendar? My guide to building one [examples + templates]

5 months ago

A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…

What a decade in SEO taught me about keyword research that works

5 months ago

Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking…

5 best CRMs for HR businesses in 2025

5 months ago

Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with…

5 best CRMs for mortgage businesses in 2025

5 months ago

As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And…

7 best CRMs for roofing businesses in 2025

5 months ago

Running a roofing business is tough. You're juggling estimates, managing crews, and trying to keep customers happy. On top of…

5 best CRMs for landscaping businesses in 2025

5 months ago

Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes,…

Weeks after Copia’s collapse, co-founder, top executives quietly registered new startup

5 months ago

One month after Kenya’s Copia Global collapsed in May 2024 under the weight of operational debt and failure to raise…

My 12+ favorite SEO tools for auditing and monitoring websites

5 months ago

People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and…