When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths…
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front…
For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…
In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But…
Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the…
Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups…
Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying…
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers…
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards…
As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem…
Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure provider,…
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the…
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that…
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 5…
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…