The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during…
Imagine backing one of Africa’s quietest giants before the crowd caught on. Today, that small company, Moniepoint, is now worth…
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing…
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ…
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up…
Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and…
Inside an unassuming building in Lagos’ Opebi district, a group of young engineers are hunched over computer screens, filled with…
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure…
Twiga Foods, a Kenyan B2B startup, has been ordered to pay a former sales representative over KES 1 million ($7,800)…
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still…
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a…
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what…
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at…
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of…
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer…
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my…
On Thursday, Raenest, a Nigeria-based cross-border remittance company that offers multicurrency accounts for freelancers and businesses, unveiled four new products…
Bunce describes itself as a data-driven engagement platform. But for its founders, the real journey wasn’t just about building software;…
Authority Signals and Schema Markup: How to Build Trustworthy Content for AI Citations Generative AI has completely changed how search…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven…