From Keywords to Conversations: SEO in the Generative Era Search has always been about connecting people to answers, but the…
How to Get Your Products on Google’s SERP Feature: Popular Products When you search for something on Google, the results…
In Harare’s informal markets, business happens in social media chatboxes. A grocery vendor takes orders over WhatsApp, a carpenter closes…
I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to.…
Approovia, a Nigerian software startup, is positioning itself as a challenger to global giants like Microsoft, Oracle, and Salesforce with…
Tanzanian fintech NALA has expanded into Kenya through a partnership with Equity Bank and payment utility Pesalink, targeting the country’s…
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was…
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions…
A Kenyan High Court has ruled that fintechs should be exempt from value-added tax (VAT) on payment services, overturning an…
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…
In Johannesburg’s inner city, street traders turn sidewalks into shopfronts. On one side, a woman chops inhloko (cow head), her…
Uganda has no shortage of hackathons, accelerators, or training programmes for young entrepreneurs. What it lacks is money. “Everyone wants…
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am…
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with…
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like…
Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up…
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…
AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split…