8 best email marketing tools for HVAC companies in 2025

6 days ago

The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during…

How much would you have made if you invested in Moniepoint?

6 days ago

Imagine backing one of Africa’s quietest giants before the crowd caught on. Today, that small company, Moniepoint, is now worth…

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

6 days ago

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing…

12 best email marketing tools for automotive businesses in 2025

7 days ago

Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ…

9 best email marketing tools for dentists in 2025

7 days ago

Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up…

6 best email marketing tools for higher education businesses in 2025

7 days ago

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and…

The chips in your phone may have been designed in Nigeria

1 week ago

Inside an unassuming building in Lagos’ Opebi district, a group of young engineers are hunched over computer screens, filled with…

Starting a new business? Here are the AI tools I would use when building from scratch

1 week ago

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure…

Kenyan court orders Twiga Foods to pay ex-employee $7,800 for unfair dismissal

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Twiga Foods, a Kenyan B2B startup, has been ordered to pay a former sales representative over KES 1 million ($7,800)…

AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]

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Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still…

Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken

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The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a…

Why most go-to-market playbooks fail internationally — and what to do instead

1 week ago

I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what…

Enterprise generative AI tools that actually work

2 weeks ago

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at…

Can music influence what we buy? To find out, I dove into the psychology of music

2 weeks ago

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of…

Best practices for answer engine optimization (AEO) marketing teams can’t ignore

2 weeks ago

A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer…

Married at 28, divorcing at 29 — how I learned to own the narrative

2 weeks ago

At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my…

Raenest enters US market with new stablecoin and stock investing products

2 weeks ago

On Thursday, Raenest, a Nigeria-based cross-border remittance company that offers multicurrency accounts for freelancers and businesses, unveiled four new products…

Day 1-1000: How Bunce walked a trust desert to catalyse adoption

3 weeks ago

Bunce describes itself as a data-driven engagement platform. But for its founders, the real journey wasn’t just about building software;…

Authority Signals and Schema Markup: How to Build Trustworthy Content for AI Citations

3 weeks ago

Authority Signals and Schema Markup: How to Build Trustworthy Content for AI Citations Generative AI has completely changed how search…

7 African startups transforming health records, human resource, and home care

3 weeks ago

Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven…