Marketing career path report: What 100+ marketers told us about growth and job security

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When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths…

The psychological reason brands use the power of association to sell

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In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front…

Koolboks wants to be more than a freezer: Day 1-1000 of Koolboks

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For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of…

7 African startups powering credit, crypto, creators, and capital

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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…

Nearly one million Nigerian retail shops are invisible to big brands; Lengo wants to fix that

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In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But…

Clarrio.ai is betting that your data can predict your next health crisis before it strikes

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Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the…

Google taps Nigeria’s Infinity Health Africa for first AI for GovTech accelerator

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Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups…

Kenya’s Ilara Health cuts staff as funding crunch forces restructuring

2 weeks ago

Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying…

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM

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Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…

AI search is forcing businesses to diversify their channel strategy: Here’s why

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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…

How to onboard non-technical marketers to automation tools with zero headaches

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Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers…

The channel strategy that’s saving brands from AI search cannibalization

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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…

Banking on phone loans, Kenya’s Watu targets $340 million revenue in 2025

2 weeks ago

Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards…

These marketing KPIs will help you predict and scale revenue growth by 10x

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As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem…

Why Fincra is teaming up with Reap to speed up Africa–Asia transactions

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Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure provider,…

6 effective re-engagement emails to get your customers back

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Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the…

AI market research tools: The top 7 your marketing strategy needs

2 weeks ago

Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that…

Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]

2 weeks ago

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t…

7 African startups reimagining fintech, freight, and forex trading

3 weeks ago

Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 5…

14 critical elements I think every website homepage should have

3 weeks ago

As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…