Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You…
On August 7, I watched a cobalt-blue Moniepoint point-of-sale (POS) device do something it had never done before. With a…
How to Apply Redirects: Mastering Redirects for SEO Success Knowing how to apply redirects is an essential skill for any…
Street Wallet, a South African mobile payment fintech, has raised $350,000 (R6.2 million) in funding at a valuation of $2…
Digital lenders in Nigeria now risk fines between ₦50 million and ₦100 million, or 1% of their annual turnover, for…
When Anil Atmaramani resumed as Antler’s new partner for Africa in 2024, he was looking to make bets that some…
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…
When Kemi Michael, a corporate compère, attempted to transfer money to her usual PoS agent in late 2024, the attendant…
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me,…
Wabeh, a Kenyan buy-now-pay-later (BNPL) provider, has scaled back operations with a portion of its vendor network as of July…
It started with curiosity and a handful of conversations in the back seats of ride-hailing vehicles. “That’s where we noticed…
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…
Sehinde Afolayan, founder of logistics platform Haul247, was one of the first founders I interviewed as a journalist for TechCabal.…
South Africa’s fintech space is one of the most developed in Africa. It makes up nearly 40% of the continent’s…
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…