Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-w
Read MoreToday, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to
Read MoreJust about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a
Read MoreLearn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your
Read MoreTeam black or team green? Earlier this year, HBO launched an incredibly moving ad for the new season of its hit series “House of the Dragon.” It featu
Read MoreA writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative A
Read MoreGrowing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2
Read MoreSometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.
Read MoreKeyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, under
Read MoreOn Friday, Nigeria’s Securities and Exchange Commission (SEC) issued the country’s first crypto licences to Busha and Quidax, two home-grown crypto ex
Read MoreIt's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
Read MoreIf budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you
Read MoreMarketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol
Read MoreIn late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos
Read MoreIt's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
Read MoreIf I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing cons
Read MoreLike a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are th
Read MoreChpter was accepted into two accelerator programs before closing this pre-seed deal. Chpter, a Kenyan e-commerce startup launched by co-founders of Y
Read MoreLocal Link-Building Tips to Boost Your SEO & Search Rankings Local search is everything for businesses – 30% of all Google searches are location-r
Read MoreThe pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large
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