If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok
Read MoreIn the hierarchy of Africa’s fintech narrative, Francophone countries are often second placed. The Anglophone giants—Nigeria, Kenya, and South Africa—
Read MoreI went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I
Read MoreIn an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And
Read MoreAs mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps or dealing with c
Read MoreOn most maps of African venture capital, Uganda does not even make the key. Investors, accelerators, tech reporters—almost everyone has their gaze fix
Read MoreComing up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but b
Read MoreIs billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals i
Read MoreAI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just t
Read MoreA few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just a
Read MoreEarlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This
Read MoreLooking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even em
Read MoreIf you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some o
Read MoreWhat’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features Screaming Frog has just rolled out its most significant u
Read MoreWave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and drive expansion across existing
Read MoreIntron, a Nigerian AI company that provides speech-to-text transcription tools for healthcare workers, is introducing new speech recognition and text-
Read MoreLendsqr grew from a side project to four failed product launches and found product-market fit, twice. If anyone in Nigeria could solve a fintech or cr
Read MoreIn the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted t
Read MoreMy son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
Read MoreDespite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being overlooked and misundersto
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