Credit Direct, the digital lender with ₦4bn in 2023 profits wants a bigger piece of the pie

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Digital lending is notorious for teaching expensive lessons. While every lender will talk up their proprietary algorithms and foolproof loan…

Tanzania targets predatory loans: Central Bank excludes unlicensed apps

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Tanzania’s Central Bank will no longer allow unlicensed digital lenders to operate in the country and has told customers to…

8 Graphic Design Resume Examples to Land Your Next Job

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If you're a graphic designer, I have to give you praise because, without your creativity and your keen eye for…

Social Media’s Role in Reshaping Online Shopping, According to Retailers

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Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…

Demystifying Marketing’s 6 Biggest Mixed Messages of 2024 with Jasper’s Head of Enterprise Marketing

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Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

How to Promote Your Content as a Creator

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You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute…

3 Persuasion Techniques You Should Know

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Exclusive: Flutterwave loses ₦11 billion in security breach

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One month after obtaining a court order to recover $24 million lost to unauthorised POS transactions, Flutterwave suffered another security…

Why Every CMO Needs to Know Their Search TAM

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As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized…

Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]

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SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts…

The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running

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Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put…

How to Create the Best PowerPoint Presentations [Examples & Templates]

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Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s…

What Is Linktree + 8 Steps to Set It Up

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If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in…

How to Generate Leads on TikTok, According to TikTok’s Global Head of Product Partnerships

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Even the things we love break sometimes. Thanks for your patience while we put the pieces back together. In the…

290+ Social Media Holidays for Your 2024 Content Calendar [+Template]

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Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days…

Authentic Leadership — How to Lead While Staying True to Yourself

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As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired…

18 Events and Conferences for Black Entrepreneurs in 2024

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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…

Best URL Practices for SEO: How to Optimize URLs for Search

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Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have…

The Ultimate Guide to Product Marketing: How to Market a Product in 2024

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Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business…

How to Create a Content Style Guide [+Free Guide & Examples]

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If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from…