I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there. I use the organi
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Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three wor
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The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, cust
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Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, c
Read More“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take ju
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You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn
Read MoreIn my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: C
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April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads
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More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investm
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Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams. It’s true. A good marketing team
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We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how t
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It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything f
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new way
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A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite h
Read MoreAs someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to beco
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Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. In my experience, whether a process i
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven it
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Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in
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I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the ha
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When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot
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