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Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s
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Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing str
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M-KOPA Holding, a Kenyan startup that offers financing for smartphones and solar systems, has appointed former Nokia CEO Rajeev Suri as its new board
Read MoreLendsqr, a startup that provides all the software companies need to start a lending business, will now offer its clients a line of credit to help them
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Chowdeck, a Nigerian YC-backed food delivery platform, could consider expanding to South Africa, Kenya, and Ivory Coast. “We are still figuring thing
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If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for
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As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be
Read MoreFavourable demographics, economic growth in the past decade, and innovation in payments infrastructure are working to define the future of payments in
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
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We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increa
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It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging and maintaining human connect
Read MoreAt the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in fu
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Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunction
Read MoreKenyan lawmakers have revived the 2022 Information and Communications (Amendment) Bill, which seeks to split Safaricom, the country’s biggest telco fr
Read MoreWhen I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I b
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes people start po
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Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Fa
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Okra, an open-banking startup in Nigeria, has launched Nebula, a cloud infrastructure product. It joins a growing list of homegrown cloud providers li
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Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed
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Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with th
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