"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality r
Read More"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality r
Read MoreMarketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their perf
Read MoreGoogle owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, info
Read MoreAs a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that r
Read MoreThe prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are
Read MorePaidHR, a Nigerian startup that helps businesses manage their HR functions, is in talks with investors to raise a $1.5 million seed round. The company
Read MoreAs a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video
Read MoreWelcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
Read MoreThe year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and P
Read MoreIf you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today,
Read MoreGraphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal fav
Read MoreThe future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize
Read MoreSeveral months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the pos
Read MoreI can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling. While I do enjoy a Saturday shopping spree
Read MoreCreating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch. I remember l
Read MoreWhen it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data priv
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United Sta
Read MoreCreating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like
Read MoreRecently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube cha
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