Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my
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Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To laun
Read MoreAs a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without
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B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However,
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While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most
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On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to
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Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marke
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HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their
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If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been al
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The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did
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Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills
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Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too
Read MoreEveryone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of t
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my p
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You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of
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With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently
Read MoreThe irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. But I've had my fair share of experiences writing them for H
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I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block.
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Recently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent. And, honestly, even as someon
Read MoreWelcome to The Perspective , a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This b
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