Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.
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When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above d
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The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, hea
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Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small busines
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I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in
Read MoreAs the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clie
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I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets imp
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B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t
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Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwis
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Everything You Need to Know About Google Local Guide Program If you manage a Google my Business account, you may have seen a few reviews from users wi
Read MoreEffective Strategies for Optimizing Local SEO for Multiple Locations As your business grows, the idea of expanding to multiple locations and tapping i
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina
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When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size.
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Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those i
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When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out. But whe
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AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As bus
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You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to
Read MoreThis is the guide for you if you’re creating a request for a proposal (RFP) for the first time or if you want to improve your RFP process. In this art
Read MoreOn my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits
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Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions,
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